In an industry driven by results, I stick to a few proven methods:
1. Keep it simple, stupid
2. Shoot it straight
3. There is no box, envelope or ceiling
Creatively, I strive to be a chameleon, a shepherd, the glue, the last line of defense and last but not least, ballsy.
Diving into the heart of a brand to fully understand a client's wants and needs. Using a combination of strategy and an in-depth knowledge of an organization to create visual solutions that engage and provide a greater return.
Using insight, research, and data to provide a brand strategy that drives engagement and results. This is where the course is plotted to navigate consumers through the brand journey and ultimately arrive at a destination.
Using the brand story and strategy to not only lead the creative, but the creative team. Understanding how the pieces fit together to create the big picture. Assessing the moving parts and using those parts to create a well oiled machine.