HUBS LAUNCH

HIBICLENS explored the disposable cloth industry as a way to combat their main competitor: Sage. The intention was to find a design and package that resonated with the target audience and would lead to the audience switching to this new HIBICLENS product. HIBICLENS disposable cloths were focused on showcasing the ease of use, self-containment and efficiency for daily patient bathing. Designs were presented to a focus group of IPs and Nurses with a clear direction being chosen.