Investigated means of enhancing and updating The Home Depot’s gift cards and packaging. As Target is known for having the most attractive gift cards in retail; therefore, Home Depot used Target as a benchmark in order to compete in the realm of gift card creativity. THD said, “No-holds bar, anything goes.” The creative solutions for the holiday cards lead to a revamp of the everyday retail gift cards as well; specific departments such as home improvement, birthday, gardening, new house, etc. were the categories to work. Multiple creative executions were chosen within these categories.