Developed logo for Village Park, an elite senior living facility, that evoked thoughts of both elegance and innovation. Creative concept focused around the idea of offering residents the feeling of being at home rather than living in an institution. Intended to develop Village Park – an unknown brand by an experienced and respected builder – as a company and brand that is trusted, upscale, and provides residents with a desired lifestyle. A modern yet classic design suggested that Village Park can provide a community and lifestyle to allow participation and life experiences that anyone could desire, regardless of age.